Sustainable Path for Successive Internet Marketing in India

  • Manoj Kumara N V
Keywords: Digital marketing, Industry, cosmetic brand, beauty care and products


Internet marketing   is a platform which used   to promote the market products, to make strategies, understand the market structure to take decisions. The purpose is to using internet marketing   to sell goods and services, &   advertising over the internet. Now a days business   are practiced internet marketing to promote their goods   & services with cost effective. The purpose of this research paper is to study the impact of digital marketing and how important it is for   marketers. This paper begins with an introduction of digital marketing, how it effects to organizations and marketers. It highlights the customer perception towards internet marketing factor, revenue increasing factors of internet marketing, analyse the swot analysis of the market and industry, importance of digital marketing in today’s era. It is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The research area covered in Mysore region; the 450 respondents were collected as samples. The research followed convenience sampling technique. The research is based on primary and secondary data sources.


Download data is not yet available.


1. Abdullah Bin Junai, Reshma Naseem (2013) ‘A study on the purchase behavior&cosmetic consumption pattern among young females in Delhi & NCR’’, Journal of Social and Development Sciences Vol. 4, No. 5, pp. 205-211, May 2013 (ISSN 2221-1152
2. Ann Marie Brihon (2012) “The beauty industry ‘s influence on women in society’’,
3. Antifurbailor, Bruno Budimir (2021) Nuance of digital environment on decorative cosmetics trend sstats, and author profiles for this publication at: JEL: M31, L66, D91, D1
4. Anupama Ray (2019), A Study on impact of Instagram marketing on personal care products in India, Amity Journal of Marketing 1(2), (103–124) ©2016 ADMAA
5. Bigluing, Susie Pryor (2012),‘‘Beauty in the age of Marketing’’, Review of useless and finance case studies Vol 3, Number1, 2012
6. Binyan L (2021) ‘‘Research on Marketing strategy of Chinese domestic cosmetics based on female college students’ consumption characteristics’’, Journal of advances in social science education and humanities research volume 543
7. Chandana Vinod (2016), A study on impact of social media marketing on consumer buying behaviour on beauty products. Red. No. JJT/2K9/CMG/787
8. Dr. Hamza Salim Karaim (2021) ‘‘The influence of brand loyalty on buying cosmetics behaviours of UAE Female consumers’’, International journal of marketing studies, Vol 3, no 2, ma 2011
9. Dr. Pushpraj Wagh (2021) “A Study of Consumer Behavior towards Cosmetic Products with reference to Lakme’’, Sambodhi (UGC Care Journal), Vol. 44, Issue – 1, pp – 38-44.
10. Dr. Uthkarsh karate, Shruthi Kothiya (2018) ‘‘Impact of digital marketing on women skincare sector in India’’, International Journal of Science and Research (IJSR) ISSN: 2319-7064 ResearchGate Impact Factor (2018): 0.28 | SJIF (2018): 7.426
11. Hajer Kefir (2016) ‘‘Social media marketing analytics: A Multi-Cultural Approach applied to the Beauty & Cosmetic industry’’ PACIS Proceedings (Pacific Asia Conference on information system)
12. Holly Poquette (2013) ‘‘Social Media as Marketing tool cosmetic Industry’’, University of Rhode Island, Digital Commons @URI, Majors papers by master of science students
13. Karan Bansal (2020) ‘‘Impact of digital marketing channels on buying behaviour products in Chandigarh’’, International journal of Scientific’s and engineering research volume 11, issue 9, 2020
14. Laura Hoofer (2021) ‘‘The impact of social media marketing’’ MODUL University Vienna (Bachelor Thesis for Obtaining the Degree)
15. Lorena Silveria Batista Genu (2019) Digital marketing: how the beauty market has changed with the emergence of digital influencers
16. Man Quitting, ‘‘Wenzhou - Keen (2019) The impact of cosmetics industry social media marketing on brand loyalty’’, Academy of Marketing Studies Journal Volume 23, Issue 2, 2019
17. Maria Zueva (2019) ‘‘The study of Digital Marketing effect on customer-based brand equity in cosmetics Industry in Russia’’, St. Petersburg University, Graduate school of Management
18. Mr. Bolan T Augustine (2020”), “Effectiveness of online advertisement for cosmetic products’’© 2020 IJRAR February 2020, Volume 7, Issue 1 (E-ISSN 2348-1269, P- ISSN 2349-5138)
19. Natalia Top Alava (2021), ‘‘The Impact of marketing through Instagram influencers consumer behavior in the fashion industry’’, Master Thesis Geneva Business School MBA (International Management
How to Cite
Kumara N V, M. (2022). Sustainable Path for Successive Internet Marketing in India. Asian Journal For Convergence In Technology (AJCT) ISSN -2350-1146, 8(3), 37-42.